Watch The 1st Cannabis Commercial to Air on TV
America’s first television cannabis commercial for a cannabis product has won three prestigious Telly Awards. The Telly Awards are like the Oscars of the advertising world.
For those who are unaware of this award, The Telly Awards is the premier festival honoring video and television and receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by an industry panel of over 200 leading experts from advertising agencies, production companies, and the major television networks.
Former Telly Award winners include; Disney, Conde Nast, Fox, Time Warner, Universal, Viacom, and PBS.
The agency wrote and produced the ad for Eureka Vapor, and is the first television commercial in the nation for a cannabis product.
The commercial, created by the Innovation Agency for Eureka Vapor, had to carefully and creatively overcome many hurdles to get on the air. The ad cleverly shows a series of lifestyle scenes – some are heartwarming, others inspiring – but never mentions the product or what it does, which would be a violation of advertising regulations.
The commercial won in the following categories:
Local Television Commercial
Use of Music in a Television Commercial
Low Budget Television Commercial
Randall Huft, President and Creative Director of the Innovation Agency, said that the award is validation of a concept that was unusual and unique.
Check Out The 1st Cannabis Television Commercial
“We were challenged by the many regulations that govern this type of advertising, so we had to be creative – not only to get the commercial on the air, but also to do so in a way that properly promoted the brand and what it stood for,” he said.